The Challenge

Focus Optical Albany required a refreshed brand and digital presence that better reflected the quality of care, professionalism and personalised service they provide in practice. While they had an established local reputation, their existing branding and online presence no longer aligned with the standard of experience they offered to patients.

The goal was to modernise the brand, elevate their visual identity and create a cohesive presence across their website, imagery and social media, while remaining approachable and familiar to their local community.

Our Approach

Studio Jac & Co partnered with Focus Optical Albany to deliver a full brand refresh and cohesive digital presence across every touchpoint. We refined their visual identity to feel modern, professional and welcoming, while remaining true to the practice’s values and existing client base.

This was supported by a professional photoshoot to capture the team, practice and patient experience, ensuring the visuals felt authentic and aligned with the refreshed brand. We then designed and built a new website that clearly communicates services, values and patient information in a clean, easy-to-navigate format. Social media accounts were also set up and styled to ensure consistency and confidence across all platforms.

The Outcome

Focus Optical Albany now has a refreshed brand, professional imagery and a modern website that accurately reflects the quality of care they deliver. Their cohesive online presence strengthens trust with existing patients and creates a strong first impression for new ones, positioning the practice as a professional, approachable and well-established optical provider within the Albany community.

Like what you see?

We’d love to bring your vision to life. Whether you're starting out or need a creative refresh, let’s chat about how we can make magic together.

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